Our work
The Challenge
The primary challenge was the competition in the healthcare space. Most local searches for women’s health services were dominated by larger practices and hospitals that had significant advertising budgets. Moreover, the concept of DPC, especially in women’s healthcare, required better education and communication to convince prospective patients of its value.
We needed to:
- Increase online visibility to reach local women searching for specialized healthcare without the insurance middleman.
- Use paid ads to explain the benefits of DPC in women’s health and drive inquiries for services like prenatal care, hormone therapy, and annual well-woman exams.
Proposed Solution
DPC GrowthLabs proposed a strategy that combined Search Engine Optimization (SEO) and Paid Ads (Google Ads and Meta Ads) to ensure the practice could reach women looking for affordable, accessible, and comprehensive care, while also educating them on the DPC model.
1. SEO Strategy:
Focused on niche keywords such as “women’s health DPC,” “prenatal care without insurance,” “gynecologist without insurance,” and “hormone therapy for women.”
Optimized content and created blog posts around topics like hormonal balance, prenatal care, and women’s wellness tips to establish the doctor as a trusted expert in the community.
Enhanced local SEO to rank for location-based searches, improving visibility for queries like “women’s health clinic in [city]” and “prenatal care near me.”
2. Paid Ads Strategy:
Ran a Google Ads search campaign with high-conversion keywords targeting women searching for healthcare alternatives without the complications of insurance.
Launched Meta Ads focusing on local women, highlighting real-life stories of patients who benefited from personalized care for pregnancy, menopause, and other women’s health services, focusing on trust-building and care experience.
Created landing pages that clearly communicated the advantages of DPC for women’s health, encouraging patients to book a consultation or call the clinic directly.
3. Schema Markup for Richer Search Results:
To further enhance the Company’s search result visibility, DPC GrowthLabs implemented schema markup on the website. This structured data provides search engines with richer information about the content, allowing them to display more informative snippets in search results pages. This strategy aimed to improve click-through rates and drive more qualified traffic to the website.
What We Did : 1. SEO Strategy:
We performed a detailed SEO audit, optimizing the site’s structure for local search, including improvements to the Google My Business profile, which played a major role in attracting new patients.
Crafted high-quality blog posts around core services like prenatal care, hormone therapy, and gynecological health to drive organic traffic.
Improved on-page SEO elements (meta titles, descriptions, headers) focusing on localized and niche-specific terms that resonated with women in the area.
2. Paid Ads Strategy:
Developed a Google Ads campaign focused on high-value search queries such as “prenatal care without insurance,” “hormone therapy DPC,” and “women’s health clinic near me.”
Launched a series of Facebook and Instagram ads featuring stories of real patients (with consent), particularly women who received prenatal care and hormone therapy through the practice. These ads were aimed at building an emotional connection and emphasizing the personalized nature of care.
Utilized a retargeting strategy to re-engage women who visited the website or engaged with the practice’s social media but did not book a consultation, increasing conversion rates.
Results Achieved
The implementation of SEO and paid ads dramatically improved the doctor’s online presence and generated a significant number of new patient inquiries, primarily focused on women’s health services.
Website Traffic Growth (Organic + Paid):
Before: The website averaged 130 monthly visitors, most of whom were existing patients.
After: Within 6 months, the site experienced a traffic increase to 1,800 monthly visitors, representing a 1,285% increase. Organic traffic accounted for a large portion of this growth, with 700 visitors coming directly from search engines, while paid traffic contributed over 500 visits per month.
Organic Search Performance:
Before: The practice was not ranking for critical women’s health-related keywords.
After: The site now ranks for 15 new women’s health keywords, with 9 on the first page, including “prenatal care without insurance” and “hormone therapy for women in [city]”.
Organic search traffic increased by 900%, with 300 new patients discovering the practice through organic search results each month.
Google Ads Performance:
Google Ads generated 110 new inquiries per month, primarily for prenatal care and hormone therapy services.
The cost-per-lead (CPL) was optimized to $8.50, allowing the doctor to maintain cost-efficiency while acquiring valuable leads.
Ads targeting “gynecologist without insurance” and “women’s health clinic DPC” had a click-through rate (CTR) of 5.2%, much higher than the industry average of 2.5%.
Social Media Ads Performance:
Meta Ads reached 25,000 women in the local area over the first three months.
The ads generated 60 inquiries per month, with a conversion rate of 7%, meaning 4-5 consultations were booked for each 100 ad clicks, translating into 25 new appointments each month.
Ads highlighting hormone therapy were particularly effective, contributing to 40% of total inquiries.
Local SEO Success:
The doctor’s Google My Business profile saw a 250% increase in local search views, with 50 new reviews from satisfied patients, boosting the practice’s reputation.
The number of appointment bookings via Google My Business grew by 180%, and the practice appeared in the top 3 map results for most searches related to women’s health and prenatal care.
Key Takeaways:
By focusing on SEO and paid ads, DPC GrowthLabs helped this women’s health specialist significantly increase her visibility, attract new patients, and build a strong, trusting relationship with her target audience. The SEO efforts placed her practice at the forefront of women’s health searches, while the paid ads connected with women on a personal level, offering them the convenience, affordability, and personalized care they sought. The results highlight the power of digital strategies in a specialized niche like women’s health, with impressive metrics demonstrating a clear return on investment.
Conclusion
By partnering with a skilled DPC Agency, companies can leverage the power of SEO to achieve significant growth in organic traffic and establish a strong online presence within their competitive landscape.